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Bloomingdale's SoHo

HLB Lighting Design, working with the architectural firm of Tucci Segrete Rosen, approached the lighting of Bloomingdale's 90,000 square foot SoHo outpost in a 19th century building in New York's SoHo district with a sensitivity to its size, its historic materials, and its abundance of natural light.

With its smaller (by Bloomingdale's standards) volumes, large windows and skylights, HLB Lighting sought to balance and expand the lighted environment with the use of concealed perimeter lighting and indirect cove lighting.  Ceiling planes float below a lighted background on the main floor while cove mounted accent lights graze the existing brick perimeter walls.  The existing cast iron columns were highlighted with lighting concealed above the new ceilings to call attention to these interesting architectural elements. HLB Lighting worked with a local industrial designer on the large, multi-tiered mobile-like chandelier that hangs below an industrial skylight in the fragrance room.  The design architect exposed existing beams and columns (the “bones” of the old building) through openings in new dropped ceilings on the upper floors, providing an opportunity to conceal accent lighting for visual displays.

The new store has many signature Bloomingdale's elements but also creates a fresh new look for the downtown crowd.