Puma

Location: Multiple Locations
Client: Puma North America

The goal of the design team was to create an active, vibrant store with extensive branding and apparel to a broad range of age groups and personalities. Color and interior lighting create a strong signature. At canopies, fiber optic pinpoints create pattern and sparkle while concealed fixtures provide increased horizontal illumination at the entry. Uplights under red acrylic panels outline the edges of display windows and uplights graze the texture of new concrete. High color rendering halogen sources, T5HO fluorescents, ceramic metal halide and colored lenses reinforce the merchandise and striking white and red architecture typical of the Puma brand.