Juicy Couture

Location: New York, NY
Architect: Commune

Working in collaboration with Commune, our challenge was to help make this creativity take center stage for this 15,000 square foot flagship boutique located in the heart of Manhattan. The store features a classic French manor façade with little set-back from the exterior curtainwall, thus positioning and access to the lighting was a major concern.  Architectural elements were highlighted using LED’s concealed within the façade stonework.  At the heart of the space, semi-recessed Swarovski crystals are sparkling at the ceiling plane using end lit fiber optic.  While HID accents front light merchandise, most of the displays were side lit using linear fluorescents to create visual depth throughout the boutique.